Our Services
Rasmussen Capital Management, Inc. is a CPA-led wealth management and business consulting firm serving business owners, executives, retirement plan sponsors, high-net-worth families, and private foundations.
We provide fiduciary investment advice, fee-based wealth management, retirement plan consulting, business advisory services, and tax-aware financial strategies. Our objective is to help clients coordinate their business interests, investments, retirement benefits, executive compensation, tax exposure, risk management, and long-term wealth planning.
Our work is designed to help clients coordinate their business interests, investments, retirement benefits, compensation, tax exposure, risk management, and long-term financial goals.
Who We Serve
Our services are designed for clients with complex financial, business, retirement, and investment planning needs, including:
- Business owners and closely held companies
- Executives and highly compensated professionals
- Retirement plan sponsors
- High-net-worth individuals and families
- Private foundations and charitable organizations
- Professional advisors seeking a collaborative planning resource
We primarily work with businesses generating up to approximately $50 million in annual revenue, retirement plans with up to approximately $50 million in assets, and organizations with up to approximately 500 employees. Through relationships with national recordkeepers, third-party administrators, pension specialists, valuation professionals, executive benefit providers, and other specialists, we can support more complex organizations and companies operating in multiple locations when appropriate.
Business Consulting and Business Owner Advisory Services
Business owners frequently have a significant portion of their net worth, income, and retirement security tied to one company. Our consulting services are designed to help owners better understand their business, improve financial decision-making, strengthen employee benefit programs, and convert business value into long-term personal wealth.
Our business consulting services include:
Business financial insights and key performance indicator analysis
Business valuation and value-building advisory services
Business exit and succession planning
Shareholder-employee compensation analysis
Executive and key employee compensation planning
Retirement plan design and benefit optimization
Business-owner wealth and liquidity planning
Buy-sell agreement and funding coordination
Key-person risk and insurance planning
Coordination with tax, legal, valuation, retirement plan, and other professional advisors
Business valuation and shareholder compensation are often closely connected. Compensation paid to an owner may require normalization when evaluating business earnings, cash flow, enterprise value, retirement plan contributions, or tax compliance. We help business owners evaluate these issues as part of a coordinated planning process.
Executive Compensation and Deferred Compensation Strategies
Compensation for owners, executives, and key employees can extend beyond salary and annual bonuses. We help clients evaluate compensation and benefit strategies intended to attract, retain, reward, and transition key talent while supporting the organization’s long-term objectives.
These strategies may include:
Non-qualified deferred compensation plans
Supplemental executive retirement plans
Restricted stock and restricted stock units
Incentive stock options and non-qualified stock options
Phantom stock and stock appreciation rights
Profits interests for partnerships and limited liability companies
Executive bonus arrangements
Long-term incentive and performance-based compensation plans
Stay bonuses and change-in-control arrangements
Split-dollar life insurance strategies
Key employee retention programs
For privately held businesses, phantom equity, stock appreciation rights, profits interests, deferred bonuses, and performance-based incentive arrangements may provide ownership-like rewards without immediately transferring voting control or actual company shares.
We work with clients and their legal, tax, valuation, and benefits professionals to evaluate how these strategies may affect cash flow, taxes, business value, succession planning, employee retention, and personal wealth accumulation.
Retirement Plan Consulting and Management
Our retirement plan services are designed to help employers establish and maintain plans that support business objectives, participant retirement readiness, fiduciary governance, and owner and key employee benefit goals.
We assist with:
Retirement plan design and implementation
401(k), profit-sharing, defined benefit, and cash balance plan strategies
Plan fee and service benchmarking
Investment menu review and monitoring
Investment Policy Statement development and review
ERISA fiduciary education and governance support
Evaluation of ERISA Section 3(21) and 3(38) fiduciary arrangements
Recordkeeper and third-party administrator coordination
Automatic enrollment and automatic escalation features
Qualified default investment alternative review
Participant education and financial wellness support
Plan compliance and operational coordination
Employee communication and enrollment support
Plan merger, conversion, and provider evaluation assistance
Our approach considers both the employer and employee experience. We evaluate whether the plan is appropriately designed, competitively priced, effectively communicated, and aligned with the organization’s workforce and long-term objectives.
Through relationships with national recordkeepers, third-party administrators, pension specialists, investment fiduciaries, and executive benefit providers, our services can support organizations operating across multiple locations and states.
Investment and Wealth Management
We provide fiduciary, fee-based wealth management for business owners, executives, professionals, high-net-worth families, retirement plan participants, and private foundations.
Our investment process begins with the client’s goals rather than a particular investment product. Portfolio recommendations consider:
Investment objectives and time horizon
Risk tolerance and capacity for loss
Income and liquidity needs
Tax sensitivity and account type
Asset allocation and diversification
Market and economic conditions
Portfolio volatility and downside risk
Correlation among investments
Investment costs and expenses
Retirement income and distribution needs
Estate, charitable, and wealth transfer objectives
For business owners and executives, investment management is coordinated with retirement plans, concentrated business or stock positions, deferred compensation, liquidity events, tax considerations, and succession or exit planning.
Client assets are maintained with independent qualified custodians. The applicable custodian, account platform, fees, and services are disclosed as part of the client engagement.
Tax-Aware Financial Planning
Taxes can materially affect investment returns, business cash flow, retirement income, executive compensation, estate planning, and wealth transfer. Our CPA background allows us to incorporate tax awareness into the financial planning and investment management process.
Our planning may address:
Retirement plan contribution strategies
Tax-deferred and Roth account opportunities
Asset location and tax-efficient investing
Capital gain and loss management
Income timing and distribution planning
Executive and equity compensation taxation
Charitable giving strategies
Business-owner compensation and distribution planning
Estate and wealth transfer coordination
Planning for the sale or transition of a business
We coordinate with the client’s CPA, attorney, and other professional advisors when implementation requires tax preparation, legal documentation, formal valuation, or other specialized services.
Business Valuation and Exit Planning
For many business owners, the business is their largest financial asset. A current understanding of business value is essential for retirement planning, succession, partner transitions, estate planning, gifting, buy-sell agreements, and a potential sale.
We help business owners:
Develop an initial understanding of business value
Identify value drivers and business risks
Review normalized earnings and owner compensation
Evaluate retirement and liquidity needs
Prepare for ownership succession
Coordinate partner or shareholder transitions
Assess the financial implications of a sale
Integrate business value into the owner’s personal financial plan
Formal valuations required for tax filings, litigation, divorce, employee stock ownership plans, or regulatory purposes may require a qualified independent valuation professional.
Private Foundation Investment Management
Private foundations have investment, distribution, governance, and tax considerations that differ from those of individuals and operating businesses.
We help private foundations develop and manage investment strategies that reflect:
The foundation’s charitable mission
Grant-making and liquidity requirements
Required annual distributions
Investment time horizon
Risk tolerance
Diversification
Investment Policy Statement requirements
Fees and expenses
Board and fiduciary governance responsibilities
Our CPA-led perspective also recognizes the special rules affecting private foundations, including self-dealing restrictions, excess business holdings, jeopardizing investments, taxable expenditures, compensation, and related-party transactions.
We coordinate with foundation board members, attorneys, accountants, tax professionals, and other advisors to help align the investment program with the organization’s mission and fiduciary responsibilities.
Professional Collaboration
Comprehensive planning frequently requires input from several disciplines. We welcome the opportunity to collaborate with CPAs, attorneys, insurance professionals, valuation specialists, retirement plan providers, third-party administrators, pension professionals, and business advisors who share our commitment to ethical standards, quality service, and coordinated client-centered planning.
